Sorrell is a boutique Executive Search firm that provides an in-depth approach to hiring the best talent in the market. With only a new logo and a couple print materials, Sorrell needed to expand their brand identity onto their website. The purpose of the site was to establish their authenticity to clients and candidates, while also differentiating themselves with their distinctive search process.
While comprehending the Executive Creative Director’s existing brand identity, I expanded upon it to create a Visual Design System.
